These are Instagram Tales which you may well completely exhibit at the top of your feed. With the identical structure as that of Tales but with a distinct situation, Highlights are not showing in your followers’ feeds, but are alternatively displayed on your Instagram profile.
Highlights may well be considered as an component of your Instagram profile, and you might use these for showcasing the material which you would like to be projected to catch the attention of focus.
The next are a couple of of the efficient ways to make use of Instagram Highlights:
- You might showcase merchandise classes or collections.
- You may well incorporate the respective web site inbound links to every of these to travel customers from your Instagram website page to your site.
Here’s an case in point of how the apparel brand H&M has employed Instagram Highlights to show numerous product or service types:
- Asserting the launch of new solutions can be accomplished efficiently. This grabs attention swiftly.
- Highlights could be made use of for Displaying hacks, tutorials, ideas, and recipes that persuade future consumers to try your merchandise by educating them.
- Response FAQs and clarify shopper queries to empower them to make an information-primarily based buy.
The illustration below exhibits how a manufacturer supplies facts about its insurance policies, employing Instagram Highlights:
- Showcase movies and pics from your manufacturer activities working with Highlights to interact the audience.
The case in point specified right here shows how Lakme, the cosmetics brand, has utilized Instagram Highlights to present footage from their manufacturer situations: